April 14, 2010. I have decided I want to take a green path away from plastic packaging for Projekt CDs. It might be a long route, but it is the way to go. I encourage all Projekt artists to look at non-jewel box options for their releases, even though it actually costs me MORE to print a digi, hub-pack or eco-wallet. Cool paper packaging and doing something positive for the earth is a WIN for everyone. Many customers now see the CD as a “container” for the music. Once the music is ripped to their computer, the disc sits on the shelf as a back-up. All that plastic eventually breaks and gets thrown in the landfill; I am finished adding to the problem.
This bucks the tradition of CD packaging, and it will take effort to convince fans that while the paper package weighs less, the benefits are immense. Aside from the disc & shrinkwrap, a digipak uses about two-thirds less plastic than a jewel box, a hub-pack has just a small foam nub, and the eco-wallet has no plastic at all (plus they are printed on recycled board). These eco-friendly packaging options reduce raw material and reduce emissions from fuel burned in transit.
As I said, it costs me MORE to manufacture these, but it’s the right thing to do. I hope you will support my decision to take this path toward paper-based releases.