Archive for the ‘Uncategorized’ Category
Outubro 14, 2015 · by Pedro Gomes Marques · in entrevistas, música
Black Tape for a Blue Girl, Projekt and Sam Rosenthal are names that merge, and emerge, when we look at the past 30 years of the so called darkwave sound. It all started in Florida in the early 80s while Rosenthal had a fanzine and, at some point, included a song on a tape featuring some local bands he was writing about. They were all very new romantic / electropop oriented, a genre so fashionable in those days. From there to create a record label that could launch the work of his own band, Black Tape for a Blue Girl, was just a little jump. And thus was born Projekt, a name that became a reference that distinguished itself over the 90s, launching groups such as Lycia, Love Spirals Downwards, in addition to the already mentioned Black Tape For A Blue Girl. In a conversation with Sam Rosenthal, we got to know the news about new Blacktape, as well as the circumstances that continue to make possible a label like Projekt in such hard times for the record industry, when everyone is fully aware that the music business has changed radically.
1: These Fleeting Moments, Blacktape’s new album, will be out on spring 2016. From what I’ve read on the Bandcamp page, you’ll be returning to that ethereal sound of the early 90’s. Why is that? Did you feel some uncontrollable need for this BTTB?
Sam: I think 10 Neurotics was as far as I needed to go, in the direction of writing really structured songs in a pop/rock/cabaret vein. It was interesting and challenging to do that, but I guess you can only go so far. It’s probably the same reason I started writing less-ethereal songs, after The Scavenger Bride. I didn’t want to be an artist who had to do the same thing each time. I want to try new things. Even if that “new thing” is actually an older thing (laughs). I also think that people are happier when they are hearing a style that they expect from an artista, so it’s a delicate balance. I feel the new songs come from that same 90’s darkwave space, but they sound current. I am using less reverb on the vocals; I’m not burying these amazing performances. Sometimes I listen to the old albums and scratch my head and wonder why the vocals are so deep in the effects. Also, as you’ve noticed, the last few albums didn’t have many instrumentals. So I am bringing some of that back. I met a great violist here in Portland, Grace, who is playing on some of the tracks. To give a nice searing string sound to the tracks.
2: Remnants of a Deeper Purity is higly acclaimed and considered as Blacktape’s masterpiece. Do you think that These Fleeting Moments will be able to compete with that classic album? By the way, what’s your favourite Blacktape album? (and why do you prefer it)
Sam: There are tracks on the new album that fit in very nicely with Remnants, and I think people will enjoy hearing them. I don’t know if I live with ideas of “compete with,” because I’ve never been about competition like that. I do think about making music that people who love Blacktape will be excited about. And I am thrilled that I still have it in me to write those sorts of pieces. As far as favorite? I am really partial to A Chaos of Desire. I just love those instrumentals with Vicki!
3: Looking at the new album’s title, may I conclude that you’re telling us that all in life is ephemeral? Is there anything that isn’t?
Sam: What I am thinking is that our moment in this life is very ephemeral, and I’d suggest we each look at what we are doing with our life and honestly ask ourself if we are spending our time in a way that will feel good, when we get to the end. I think a lot of people rush through their lives, and put a lot of their effort into things that – at the end – will seem pretty trivial. Such as answering emails. Or watching cat vídeos. And when the end comes, will you say, “Shit! Should I have watched all those cute kittens? Or maybe I should have loved more.”
4: There was a time when you strongly supported the free digital downloads because you believed that people exposed to music would, eventually, support the artists they enjoy. I have the idea that, altough you’re behind the PETm website, you still believe in this concept. That’s why you share some part of your music for free on Bandcamp, am I right?
Sam: You know, I’ve definitely see-sawed on this topic over the years. In the beginning of the digital age I was very pro-free-exposure, then grew very annoyed by free, and now back into believing in it. I’ll tell you why I’m back to believing in this concept: You cannot fight change. You can scream at it, and bury your head in the sand. But that ain’t gonna alter what is happening. Ultimately, you have to work with what you are given. And if people want things for free, then I am looking for ways to make that work for me and my art.
5: You’ve been often returning to Kickstarter and you’re doing it right know to put the “Bike Shop” EP out as a vinyl edition. As an artist and a label owner, do you think that’s the right path (and probably the only one) for independent labels and musicians to make a living through art?
Sam: I wouldn’t say it is the only path. There are some indie artists who get ahead with other methods. But I think it is a sweet spot for my music, and it’s a way to connect to people who care about what I do, fund releases, and feel some sense of dignity in the process. Five years ago, as mentioned above, I was really frustrated with “people taking my music and not paying for it!” I had to really live with that, and work through that, and discover an avenue like Kickstarter where I could connect with people who respect my work as an artist. It has been both inspiring to me and a source of income. It’s been great in multiple ways.
6: On the “Bike Shop” EP you have the collaboration of vocalista Michael Plaster, from Soul Whirling Somewhere, a band that arrived to my ears in the 90’s through the Projekt label. How and why did this collaboration happened now?
Sam: When I was writing “Bike Shop,” I realized it was the perfect song for Michael: it’s an intimate story about lost love, and reflecting on love. This is really what Michael specialized in, with his lyrics. I’ve released all the SWS albums on my Projekt label, and I’ve listened to them hundreds of times. I know where he likes to go, lyrically. I felt a bit like one of those old-timey songwriters, writing songs for a star who was going to be in my show. I created the lyrics for the three additional songs in a week. Telling more of the story about the situation behind “bike shop.” There are ideas that come directly from my real-life experience (yes, I was dumped via text!) And there are bits I made up. I like how it all feels very personal and real.
7: Nowadays, how do you choose artists to be part of the Projekt catalogue? What kind of sound are you looking for?
Sam: I really haven’t been adding many artists to Projekt, these days. The most recente signee is Mercury’s Antennae. They have a sound that really fits the label. It’s Dru from this Ascension on vocals, and Erick on guitar and electronics. They have a 90s Projekt / Lycia sound. With some 4AD as well. They’re the perfect band for Projekt.
8: In your point of view, what are the main differences between a major label and an independent label?
Sam: Major labels have a lot of money, and put out a ton of music in the hopes that one or two acts are a hit. Indie labels spend more time on a small group of artists, trying to nurture careers. I personally am not anti-major label. A lot of the music that I love came out on majors (granted, we’re talkin’ back in the 70s and 80s). Warner Brothers took a chance on Devo, for example. A major put money behind Gary Numan or Peter Murphy or Soft Cell or the Cure. Can’t knock that!
9: There were some bands that, at a certain stage, were part of the Projekt label. I’m thinking in Love Spirals Downards, Lycia, Peter Ulrich, Thanatos, Autumn’s Grey Solace, and so on… Do you still have contact with any of them? If so, what do you usually talk about?
Sam: Oh yeah, I’m in touch with them. I am having a Facebook conversation with Pat from Thanatos right now. Of course, I have known Pat since middle school, so he’s definitely a friend as well as a guy from a band that used to be on Projekt. Pat and I are discussing the “Bike Shop” Kickstarter, actually. With the other bands, it’s more about royalties, or an offer to be on a compilation (there’s a lovesliescrushing track coming out on a Cherry Red Records shoegaze boxset).
10: You’ve been moving from place to place over the years. Florida to L.A., L.A. to Chicago, then you moved to New York and now you’re living in Portland, Oregon. Was this a personal option? All these different places are reflected in your work, or is it something that doesn’t affect you at all? (as a musician and as Projekt owner)
Sam: I am fortunate that Projekt can operate from any city. Most people have a much harder time uprooting their lives to go somewhere new. I was also very lucky that my son’s mom and I are still friends, so we could orchestrate a cross-country move, get out NYC, and resume our lives, and watch him flourish.
I would say that the way that Portland is reflected in my art is TIME. I now have time to make art, because Portland is an easy and inexpensive place to live. In Brooklyn, everybody is always stressed out about earning enough money to afford to live in Brooklyn! It really drains you. Here in Portland, I have the time and brain-space to make art. I like it a lot.
11: Are you interested in other forms of expression of the human spirit, like philosophy, literature, painting… ? Do you have any hobby in some other form of art?
Sam: Hmmmm. I’m probably not so much a fan of painting and literature these days. I like reading psychology or self-help. Stuff about the human spirit, but more about finding ways to actualize it, vs angsty or lofty expressions of it, like in art. I like finding things in my own pysche that I can wash out and improve upon!
12: Will you continue to use photos taken by your son to make cover art for Projekt records, as it happened with As Lonely As Dave Bowman? Is he interested in arts as his father is?
Sam: He’s much more interested in electronics and engineering, not so much art. He’s a really good classical guitarist, but he is not continuing with it at this time. Yeah, I’d use more of his photos… but he’d need to shoot some. I asked him to shoot the cover of Dave Bowman’s MONOLITH. But while I was shoving the camera at him, I noticed something interesting myself, photographed it, and that became the cover. “Sorry son, I just took your job!” (laughs)
Thanks for the interview. I like the interesting questions that I haven’t answered before.
There have been many different versions of the Projekt logo T-shirt over the years. Most sizes are currently out-of-stock (except for the small silver outline and white logo girl’s T) so it’s time to do a new print run. I’d like your opinion about which design to go with. Use the image above as reference to tell me your preference at SurveyMonkey.Just added to the Projekt webstore:
Four Alio Die CDs at a budget bundle price of $25, order here!. Alio Die & Amelia Cuni: Asparas Alio Die & Sylvi Alli: Amidst the Circling Spires Alio Die & vidnaObmana: Echo Passage Alio Die: Deconsecrated and PureFreelease at Bandcamp: Various Artists: Victor Frankenstein (music for a dark evening)
Victor F is coming to theaters on November 20. Sam thought it would be fun to create a dark and spooky alternate soundtrack; this is what the movie score could have sounded like if Projekt had been the music supervisor. “I went through the Projekt catalog and pulled tracks both spooky and soundtracky for this compilation that’s available for name-your-price at Bandcamp. You could also go buy it for $5 at iTunes, but you certainly don’t have to; that’s for people not-in-the-know. The goal of putting this album up at the traditional digital vendors (and the streaming sites like Spotify) is to get people to hear Projekt’s music for the first time.”
Victor Frankenstein (music for a dark evening) is also a perfect spooky soundtrack for Halloween!
Enjoy Projekt’s freelease at Bandcamp!
Written in Blood by Lithuanian writer, journalist, music and mythology researcher Mindaugas Peleckis is now out; it is published by Numen Books, Australia. It is in English and includes an interview with Sam Rosenthal as well as Peter Andersson (Raison d’être), Andrew Liles (Nurse With Wound, Current 93) and many others. You can read more about the book at radikaliai.lt.
Here is Sam’s interview, conducted in February 2015:
1. You worked with a plethora of artists over the years. What collaborations were/are the most interesting and important to You and why?
Sam: The most important collaboration is whichever is the recent one I am working on, because it’s the most immediate and the most exciting. I moved to Portland, OR, a bit over a year ago; and I’ve started working on new Black Tape For A Blue Girl music.
2. Can You tell me, in short the main ideas are behind Your music? Could You name Your favorite of Your compositions / albums / collaborations? What about the new album?
Sam: With my music, it’s always been about creating the sounds I want to hear, that nobody else has created. So for me, it’s about making interesting music that I enjoy. I imagine the new album will be more ethereal and darkAmbient; it will be different from the Dark Cabaret / Rock sound of the last couple of albums. I feel 10 Neurotics was really successful in that sound, and I’m never interested in making the same album twice. I want to explore emotional and more textural sides of what I do.
3. The sound is magic. You‘ve proved it. But, what ends, when there‘s no sound?
Sam: Well, it sounds like this question is about the meaning of life? What is there when there is no sound? I think there are the memories of sound, and the anticipation of the future sounds. But if we are no longer of this life, then will there be sounds when we return to being part of the energy of the universe? That is a good question, but I don’t know if I have a very good answer to that.
4. What is and what is not a Sound Art?
Sam: For me personally, I am interested in melody. I am not so excited by noise or music that has nothing that my brain can latch on to. That said, something like Fripp & Eno is very melodic and catchy, so you can tell my opinion is not within the mainstream. Then again, I don’t assume that my opinion is very important, or should have any influence on the what is / what is not art discussion.
5. What do You think about relations between the old art and computer art? Are they compatible?
Sam: Yes, they are compatible. Computers are a tool. And like any tool, it is a question of the quality of the person who uses the tool. I love recording with a computer, because it opens up so many more possibilities; I can do thing I could never do on my analog 1/2″ 8-track. So for me, the computer is a great tool to help me better realize my art.
6. What do You think about thousands of neofolk/industrial/ambient/tribal/electroacoustic/avangarde etc. bands/projects? Is it a kind of trend, or just a tendency forwards better music?
Sam: Well, that must be a European-based question. I don’t know about thousands of bands like that here in America. Is it a problem for you?
7. What do You know about Lithuania? How and when did You come to it? What Lithuanian and foreign musicians do You value most?
Sam: I am not very familiar with musicians from Lithuania. Of course I know Lithuania is one of the Baltic countries, and returned to independence after long-time Russian rule. I guess I would say that I worry for all the countries in your region. I worry if Russia has ideas about those free countries. I don’t have a lot to go by, to make any educated comment on this topic.
8. Could You tell, please, some words about my initiative to print the first book about experimental music / Sound Art (i call it postmusic) of Lithuania (and, at least, Eastern Europe)?
Sam: This is an exciting idea. It is good that there are still people who want to communicate and educate through physical objects, such as books. There is more than the internet!
9. What inspires You most?
Sam: In the early days, my art was inspired by angst, and longing, and passion. I think I have less angst these days; my son gives me a lot of excitement and happiness. But there’s definitely still longing and passion. I think people are generally very isolated, and rather sad. And that is something that I wish I could overcome. For people in general, and for myself in specific.
Thanks for the interview.
Twitter: @thewoundsAll My Faith Lost…
Twitter: @allmyfaithlost_Mercury’s Antennae
Facebook: https://www.facebook.com/mercurysantennae Soundcloud: soundcloud.com/mercurys-antennae Twitter (unused): @ErickScheid @MercuryAntennae Website: http://www.mercurysantennae.com/ youtube: https://www.youtube.com/user/MercurysAntennaeByron Metcalf
Twitter: @byron_metcalfSteve Roach
Bandcamp: https://steveroach.bandcamp.com Facebook: https://www.facebook.com/SteveRoachMusic/ Website: http://www.steveroach.com youTube: https://www.youtube.com/user/steveroachdotcomMark Seelig
Bandcamp: https://thanatos-projekt.bandcamp.com/ Facebook: https://www.facebook.com/Patrick.Ogle Twitter: @paogleUnto Ashes
This is the same box we listed in April. If you purchased one back then, you will get the exact same CDs if you buy this one.
This is a 20-pack of Projekt CDs — $45 in the USA (includes Media Mail postage). Outside the USA, postage is additional. The barcodes are struck, some are without jewel boxes. The majority of the releases are Goth/Darkwave, though there are a few electronic/ambient titles, too.
What is in the 20-4-45 pack ? It’s a surprise!! Well, except for that copy of Tenderotics you can see in the photo!
The contents of each box is the same (give or take a CD). If you order more than one, you will have two copies of nearly every album. It is statistically possible you already own a few of these albums. Give those duplicates to a friend and they will love you even more!
If you want a 20-4-45 box, email firstname.lastname@example.org with “20-4-45 please” as your subject. Include your snail mail address. I will reply with payment instructions. As the weekend is coming up, you might not hear from me until Monday…
Enjoy! Sam Rosenthal
I’ve been extremely busy the last few days with musical-related work, both with BLACK TAPE FOR A BLUE GIRL and AS LONELY AS DAVE BOWMAN. In the past two days, the DAVE BOWMAN MONOLITH Kickstarter has received new CD pledges from Australia, Germany, Italy, (another) Australia, the United States, and the Netherlands. Plus a Tshirt-only backer right around the corner in Eugene, Oregon. 35 hours to go!
On Facebook, Adam wrote, “Hopin’ for a standard-edition CD, which I will cop ASAP!”
Come to think of it, I haven’t made clear that there will not be a standard-edition CD on MONOLITH. The $20 CD-in-DVD-sized digipak is as “standard” as it will get; the entire run is limited to 300 copies. Yes, there will be leftovers after the Kickstarter ends, and they will be available from Projekt’s website. But it is not an unlimited supply.
Here’s a round-up:Sam Rosenthal’s odyssey through space L’odissea nello spazio di Sam Rosenthal
Italy’s OndaRock website posted an interview in both Italian and English. I’m really happy with the way it turned out, I discuss MONOLITH, creating music, how things have changed for artists in the last decade, and being motivated by your support. I think it’s a very honest interview that’s a great read.
(Hmmm? I don’t actually reference the year 2001 as when things started changing for artists, but that’s something I need to think about some more.)
Almost to the Star Gate
The Kickstarter campaign ends Tuesday at 9pm Portland Time. We’ve almost done it! It’s going to be exciting to see how things end up; we’re at 131% of the goal as I write this (on the verge of breaking $4000!)
If you’ve backed MONOLITH and want to add on a shirt, Kickstarter makes it easy to change your pledge. I’m not suggesting you need to change anything, I just want to be sure you know you can. On the Remnants Viinyl Kickstarter, some people learned about upgrades after the campaign ended, and I don’t want anyone to miss out.
If you don’t want to add the shirt, or get the PlexiBox, don’t do anything. You’re really wonderful for backing in the first place!
Why is Dave so lonely?
Somebody posted on Facebook that they thought AS LONELY AS DAVE BOWMAN wasn’t the best name for a musical project. Ok, well, I’m the guy with BLACK TAPE FOR A BLUE GIRL. I guess I’m accustomed to long names!
There’s a good reason why Dave is lonely.
I recently reread the novel 2001: A Space Odyssey (the last time I read it was in the mid-90s, when I lived in Chicago). Arthur C. Clarke uses “lonely” multiple times to describe Dave’s situation. And you can imagine why!
In the book, Dave’s trip is to Saturn (not Jupiter); Saturn lies between 746 million and just over a billion miles from Earth. That’s between 8 and 11 AU (AU = the approximate distance from the Earth to the Sun). And Dave is the only one left after HAL is shut off (and I’d speculate it was never completely clear whether Discovery 2 was going to be built and sent to bring him home. Seems to me the mission was to get information about the Monolith, and the crew was expendable.)
From that many million miles away, the political and personal squabbles on Earth must seem rather inconsequential. Just a bunch of bickering on a distant ball obscured by the glare of the Sun.
I’m glad I’m here on the earth with my family and friends and cat. Hey? Why didn’t they get to take a cat on Discovery 1? That would have been comforting. (The best I could find on YouTube is a cat named Misha checking out the Moon-Watcher scene).
100% Failure of the H3000-D/SX unit. ‘It does seem strange, Dave. But I can assure you there is a fault in the unit. ‘ My Eventide HS3000-D/SX was used throughout the recording of MONOLITH, now it’s dead. Very strange.
Fortunately I have a great gear repair guy here in Portland.
I stopped by a few coffee shops and record stores to drop off cards for my June 12th showing of Edward Sissorhands at Portland’s Hollywood Theatre. Facebook Events Page
Hand-written lyrics for Marcos in Brazil. One of the benefits of being a patron at my Patreon
Yes, there’s really a new album in the works!
One of the questions in Matteo’s OndaRock interview involved a bit of disbelief on whether I was working on a new album. Here’s that exchange for you:
And… what about Black Tape? I read about new stuff coming soon, but I finally missed it. And 6 years have already passed from 10 Neurotics! Are you really working on something new to be published soon? Sam: Ha yes, of course! I just sent out a download of 14 songs to the patrons on Patreon. Every month they get music, and they got demos of new songs; none have vocals, three have viola. I don’t expect all of them will make it to the album, they’re work in progress. I have an idea for the new album, part of the concept is a double-lp (as well as a CD). It will be conceived around the idea of 4-sides (two darkAmbient and two more song-oriented). Ideally it will be out in the fall of 2015, but I don’t know if I will have the lyrics written and recorded in time for that. We’ll see what happens. But yes, I’m really working on new music.
Next Livestream Q&A Video Chat is Sun May 24
The next BLACK TAPE FOR A BLUE GIRL Patreon video chat will be open to my $10+ Patrons as well as everyone else. Why not! The more people interacting and asking questions on the Livestream, the more fun for everyone. Mark your calendar: Sunday May 24, 5pm in Portland / 8pm east coast. *I* will be on the video, you won’t appear in the video. You submit questions in the text-chat window. The video chat will be one hour long, you can drop in whenever you like.
Lucas asked, “This might be a silly question, but is the stream mobile friendly? I’m working that night, and won’t be able to get to a computer.”
Yes, I think it looks really sharp on the iPhone, actually. It’s impossible to read the text-chat in the unchangeable font size, but if you’re just listening and watching then it should be fine!”Harley Q & the tomato plants
Watch this completely pointless video on my Instagram.
Join me on TSU
I’ve begun a profile on TSU. TSU is a new social networking site, that I’d love to see replace Facebook. The main advantage is your feed shows every post from people you’ve friended; they are not limited what you see, based on algorithms, like Facebook.
Some say, “Not a lot of people are on TSU, so what good is it?” Well, what good is having 6000+ followers on the Blacktape Facebook page, and less than 300 of you see what I post?
You can join by clicking on my page.My god, it’s full of words!
The five amazing people who backed the top two tiers of my AS LONELY AS DAVE BOWMAN campaign get”The 2001: A Space Odyssey novel bought at the local Goodwill, signed on the cover by Sam.” I found the first one: a 1968 fourth printing in really great shape (looks unread, just some edgewear, and yellowed pages)! I love reading paper books, what about you?
There are just 35 hours left in the campaign; you can get yourself a limited edition CD, or one of the March of Progress T-shirts!
Zero-five-one-eight, transmission concluded.
Saturday April 18th 2015, working on a new track in the studio with violist Nick Shadow.
Today is Record Store Day. And did you know that Projekt’s webstore is fulfilled out of Digital Underground, a record store based in Philadelphia? To mash-up these two ideas, we’re cutting the clutter by putting 126 (mostly import) titles on overstock sale in time for Record Store Day at the sale page; there are hundreds of additional titles listed. We have 1s and 2s available on these; grab what you want today!
Forrest Fang’s new album, Letters to the Farthest Star is out now on Projekt.
In the recent brave new world of “all you can stream” and on-the-fly playlists, it can be easy to forget that at one time the album as concept ruled supreme. At least that was my experience growing up during the heyday of progressive rock in the 70s and even during the DIY-indie days of the 80s. It wouldn’t occur to me not to play Yes’ Close To The Edge or Pink Floyd’s Dark Side of the Moon from beginning to end, with a break in between to change side one to side two. At the same time I was listening to the music and admiring the cover art, I could read the liner notes to tell me not only who played what, but also when and where the album was recorded, with occasional shout-out to influences, family and friends. Listening was a very personal experience you could share with your friends. You might buy the latest King Crimson while your friend bought the latest Gentle Giant and have an album listening party with like-minded music fans at your school or your dorm.
In the 80s, I would continue this practice of listening to albums like REM’s Murmur, Husker Du’s Zen Arcade or Lou Reed’s New York all the way through. Today, listeners are not only split between the physical and digital format for music, but also are lured by the option of not paying anything at all or a nominal amount per album to stream it. I think that divorcing the music from its visual form has already had the unfortunate effect of fragmenting the overall experience to the point of lessening the listener’s personal connection to the artist. Turning the album into an a la carte streamable playlist of individual tracks takes this fragmentation one step further.
I’ve always to tried to create each of my albums as a whole, so that each piece becomes a part of a continuous story or dialogue. With diminishing sales of physical CDs (let’s face it, ambient just doesn’t cut it on LP, because the music is too long and too quiet), the album format in our genre appears to be in danger of disappearing into the 21st-Century equivalent of radio. It will make it increasingly difficult for artists like me to continue offering music in a physical form, which would be a shame. If you value the album format, please do what you can help keep it afloat. Thanks, Forrest
Sam commented: The one thing that I can say in reference to our fans is that Projekt albums are regularly downloaded in total. The Projekt bandcamp page is only full-album, and sales at iTunes is around 60% full-album (vs ala carte tracks). So there’s that to keep in mind.
Forrest replied: Hi Sam, That’s good to hear. But I’m also thinking of services like Amazon Prime that allow you both stream whole albums and make make playlists of individual tracks for very little per album. I could see how it would be tempting to a casual listener to stop buying albums altogether in favor of streaming. But, of course, labels and artists would get almost nothing for this, and it turns music into a loss leader for something else — much like the way Best Buy used to sell its CDs ultra cheap as a way to entice customers into its stores. We simply become fish bait for something else which actually makes the retailer money. At its heart I think it becomes an ethical issue.
Sam commented: Yes, you know have faced the same realization I have. All these services make it way to easy to NOT buy music…. because they want to sell their subscription. They don’t care what it does to us, as the “fish bait.” It’s nice to see we still have some loyal fans who support the full album. The creative piece of art.