From an interview with Sam Rosenthal [3rd Nail, 1995]:
Q: What does darkwave mean to you? Is it different from ethereal/ambient?
A: To me, "Darkwave" is just a handy catchphrase for a wide variety of music. From the original intention of dark guitar goth, to even something like Jorge Reyes, who is dark tribal, and mysterious. To me, it means everything in this wide genre . . .
Projekt began as a label / mail-order company back in 1983. As the label expanded it's reach, Sam began carrying non-Projekt bands in his catalog as well. In those early days, this 'catalog' was a single piece of paper printed front and back. In 1993, Sam diversified the mail-order company's focus to include lots of other (non-Projekt) artists; thus Projekt began the Projekt: darkwave distribution branch. There were so many bands to include, that a quarterly 32+ page catalog was printed. Every month Projekt: darkwave discovered more great bands, however there was a problem. A printed catalog was obsolete almost as soon as it arrived back from the printers, there were always new things coming in! Projekt: darkwave continually struggling with this problem, but the internet provides the IDEAL solution!
We keep our website absolutely up-to-date, adding new titles as soon as we get them, making them "unavailable" when we are waiting on more copies. This is helpful both to you as a band and our customers who are your fans.
If you have a release in the darkwave | ethereal | gothic | ambient genres, we want to distribute it. Any relevant band can sign-up for distribution through Darkwave and enjoy the benefits of having their cd available through the same channel as the largest bands in the genre. Read on to find out how it works....
And when you join us, we get more great music to carry at Projekt: darkwave.
How do you join Projekt: darkwave? It's easy!
1. Item Number and/or Barcode Number (we don't need the image of the barcode)
2. Record Label Name
3. Year of Release
4. Song List (if any of your tracks are available as MP3 downloads, include the link next to the specific song).
5. Text about your cd. Send us a couple of paragraphs. Assume the customer has no idea of what your music sounds like, so give us as much as possible. The more information, the better for our customers to make make a purchasing decision. Press quotes are very helpful. If the quote is from a website, please include their url, so we can link.
6. Send your cover image in this format: RGB Jpg. 3" x 3". 150 DPI. Name it with your album title.
To expedited this process, there are a few things we have learned along the way: Please include the text inside your email message, rather than as an attachment. Do not send the info to us on a floppy or ask that we type it in. If you don't send this info, your cd cannot be added to the store! Thanks!
Please be sure to mention in your ads and on your website that projekt.com distributes your cds. However, do not print the projekt or projekt: darkwave logo on your discs, or make your ads in such a way that it appears you are a projekt band. I only say this, because people have done it!!! =). Mention that fans can place secured credit card orders on-line at projekt.com and/or with checks by mail. We are offering a service to your fans, by making it easier for them to pick up your release; and your suggestion to visit our site is a big key to selling cds!!! This way we both create awareness and sales. Mention the store at projekt.com in all your advertisements, on your websites, on your mySpace page, in your emails and to your fans. Word of mouth is what REALLY sells music in this genre.
And please include this graphic on your website + myspace page, with the html listed below it:
Curious what your "album page" will look like at the Projekt: Darkwave store? Click here to see an actual page for an artist who signed up for distribution: Chasing The Ghost